2004 Marked the 100th Anniversary of the Our Family private label brand, Nash Finch Company's oldest proprietary product line. The Our Family brand carries the slogan "Quality Since 1904," and it was the focus of a major celebration and promotion that Nash Finch Company ran throughout 2004.

The national campaign for the Our Family 100th Anniversary celebration started in early January and involved numerous elements, including store promotions, radio and television ads, signage, packaging, special offers and community events. Thousands of Nash Finch
customers participated.

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